Retailing, contrary to many opinions, is a constantly evolving and innovating industry. Facing the brunt of these challenges, are the retail managers who are in constant contact with both the customers on the shop floor, logistics, marketing and head office. For many retail managers, no two days are the same. Despite these challenges, many find a career as a store manager rewarding, and a good way to use many different talents in one job.

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While the specific requirements for a store manager will differ from one retailer to the next, some qualities are essential across the entire industry. Some of these are outlined below.

Leadership
The days of a shop run by a single individual are now behind us. Invariably, managers in retail will be leading a team. Even where there is a single person in-store, it still takes a team of individuals to ensure that the store is adequately and appropriately stocked. Being able to work with many varied people, and also lead them in the direction you want, is therefore essential. For many retailers, this ability to work as part of a team, is at the top of their criteria for hiring new staff.

Hard work.
Most retailers trade with the public between 9 and 5. However, they operate 24 hours a day to ensure that the right goods are in the right stores at the right times. Staffing will need to be scheduled. Managers also have the unenviable task of dealing with irate customers. When you are on the shop floor, you might have to spend hours on your feet. Every day.